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Technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits that will help you make money and produce the results your customers demand. Technological infrastructure affects the culture, efficiency, and relationships of a business. It also affects the security of confidential information and trade advantages.
Technology also helps a business understand its cash flow needs and preserve precious resources such as time and physical space. Warehouse inventory technologies let business owners understand how best to manage the storage costs of holding a product. With proper technology in place, executives can save time and money by holding meetings over the Internet instead of at corporate headquarters.
Despite online visibility being the goal of any website, the usual result is invisibility. In today?s market, being visible online isn?t so much about whether you do certain things, but how well you do them. Simple mistakes that prevent people from finding you are all too common. To ensure a hit that sticks, start by assessing five key areas of your site.
Here are some key things to have in mind to improve your online presence:
.- On-Page Content
.- Meta Tag
.- Site Credibility
.- Internal Link Structure
.- Email Marketing Strategy
When you browse through the internet and visit different sites, your browser saves several contents and data in temporary storage. This temporary storage is called "cache". To get rid of the fluff you should clear the cache from time to time. In the following step-by-step guides we will show you how to achieve that in the different browsers on your pc.
The fastest way to get rid of the cache data in Google Chrome is the option "Clear Browser cache". You can access this function with the following shortcut:
Press the keys [Ctrl], [Shift] and [Del]. Be sure you press all the keys at once.
A new window opens: "Clear Browser cache".
Here you can select in the upper dropdown-menu, for which time period you want to delete the cache data. You can select between "last hour", "last day", "last week", "last four weeks" or "all".
If you want to delete all cache date, select "all".
Check the box in front of "Images and Files in Cache".
Submit your selection by clicking the "Delete Browser data" Button.
Reload your site.
If you want to delete the browser cache in Safari, you can do that quickly with a keyboard shortcut or through the developer menu.
Apple makes it easy: Deleting Safari's Browser cache through a keyboard shortcut
The fastest way to clear your cache is to use following shortcut: [CMD] + [ALT] + [E].
Clearing the cache through the developer menu
You can also enable a developer menu in Safari to enable several professional options. To display the developer menu:
Select the first item "Safari" in the main menu and from the drop-down the item "Preferences..."
A popup opens. Click on the tab "Advanced".
Check the option "Show Develop menu in menu bar" at the bottom. Now you should see a new menu item in the main menu named "Develop".
If you click on the menu item "Develop" you can select "Empty Caches" from the submenu items.
Reload the site.
Without taking into account the amount of time and effort required to properly plan, research, photograph, record, and write for a website, the cost to design and develop for the web is much higher than it probably was when you built your first site. Hopefully, you?re on-site 3 or 4 by now ? and it?s not getting any more affordable. The price of websites seems to be going up and up.
Why is that?
Today, people and businesses want options, customization, and the ability to manage their own content ? and rightfully so. Users (and site owners) have expectations for highly interactive functionality, mobile (or responsive) design, bells and whistles, and personalized experiences. Demands and requirements are more complex and expectations are much higher than they were as recently as two years ago. This makes our process far more laborious.
You're probably used to (and enjoy) the experiences you have on million-dollar websites like Apple.com or Facebook or eBay ? and you expect similar experiences for your own site?s visitors. Unfortunately, this comes with a larger price tag. This level of ?simplicity? is difficult to achieve and takes time to plan, code, refine, and test.
Some companies experience low sales due to different variables, the main thing is to identify the cause and create a solution that reduces the impact. It is important that you have a strategy, be aware of the demands of customers, as well as closely follow your competition.
There are factors that contribute to this loss internally, such as: Lack of training and demotivation of your Sales Team, as well as poor communication and follow-up of leads. Also situations that can affect our environment and impact our sales goal, for example: If the market for our products decreases, if our offer is out of date, in this case we need to innovate and not offer or sell exactly the same; or the case that our clients are not satisfied and when the environment is not favorable; This may be due to economic crises such as the current one where customers do not want to invest or buy, where you must adapt the prices of your services to these scenarios
It is necessary to implement specific actions, including creating a scalable sales process, develop a high-performance sales team, invest in Marketing to attract new prospects and generate interest in your services, build valuable relationships with prospects and in the future they will be your clients; Create an action plan that is executed on a daily basis to improve sales efficiency, plan a commercial strategy where you highlight and communicate your benefits in order to achieve results.
The key is to generate constant demand and carry out other types of efforts that help to leverage the sale in the future.
One of the principles to determine the price is the calculation of the fixed and variable costs, as well as the calculation of the investment; but the factor that will determine the price is that of the competition, being very careful with the PPM (average market price). You can use various strategies, for example: High Price: This is recommended when your product offers benefits and features that others in its category do not have. Low price: You can use this strategy when your product is new, and you want to generate an impact on sales quickly; when your product runs the risk of disappearing due to aggressive competition, or simply holding back your competitors; and finally the Average Price: This tactic is recommended when the market you intend to target has a large number of competitors and a group of demanding consumers. Through this strategy you will have important advantages and the best thing is that you can increase or decrease the price according to the behavior of the market.
Focus on creating a global strategy for each of your projects, currently adding Marketing + Technology gives you the option of optimizing your resources through a CRM that will streamline the processes and communication of your leads.
Some techniques to generate a greater number of leads are: Social Networks, Create content aimed at the Target Buyer Person, segment properly, develop a creative concept, and you will have a great tool to generate leads online.
Creative Content: "Content is king" is one of the most used expressions in digital marketing, invests resources to find and develop the best concepts and themes. Landing pages: the main objective is to convert visitors into leads through the introduction of a CTA or a form to fill in with data.
Forms: Design a form as simple and clear so as not to lose any possible leads along the way. And above all, exhaust all sources to generate these prospects that in the future will be your clients.
A sales funnel makes up several stages of a commercial process that must be thought for the business to evolve. The idea of ??using it stems from the need to establish processes that allow you to get in touch with people according to the stage they are in and thus achieve the objectives.
Here are some tips to create a sales funnel and make your business process more dynamic and effective: Establish the root of the process, so you can have a more dynamic funnel that will help you meet your goals, generally these stages can be called "prospects", or "detect needs". Define the stages in order to establish an evolution between each of them, that is, a process leads to another and there is a greater probability of closure as you progress. Prospect 10 times more than you want to close, focus on giving a probability of closing to each phase in such a way that the leads / Opportunities that are in the last phase are more likely to close and are the ones your sales team can focus on when meeting their goals. This is what makes a progressive sales funnel. This way, you will also be able to measure the percentage of effectiveness that your team of sales by moving your opportunities from one stage to another. Establish fewer sales phases within your business process, and the team will be more clear about their goals and tasks.
The most used and effective practices are through campaigns on social networks -such as Facebook, Google, Twitter, Instagram, Tik Tok, YouTube- and SEO - our group of experts will be able to develop effective campaigns using resources such as incredible animated images and videos, which they adapt to the current needs of the market generating a significant increase in their traffic and sales.
It is also the job of Marketing to give Personality, Meaning and Direction to business ideas so that they grow with the potential for continuous improvement, better adapting to a rapidly changing world.
It is highly recommended to have, at a minimum, the following before attempting to sell:
II. Social media
III. Communication Guidelines
IV. Media Strategy and Sales Strategy
Part of Marketing's job is to generate these essentials, if necessary.
A good marketing practitioner covers the essential areas:
I. Digital campaigns
II. Social Media Management
III. Graphic design
IV. Strategy planning
V. Brand building
SAW. Communication guidelines
VII. Crisis management
VIII. Budget Control
IX. Proposals for improvement in advertising and sales practices
Marketers are in charge of planning, optimizing and landing all possible solutions for your business to prosper. Going to the marketing area is the best solution to enhance growth possibilities.
Corporate identity is the best way you have to differentiate your company, along with a great shopping experience.
We help you to give shape to your idea and we have comprehensive solutions through cutting-edge technology and a pool of expert consultants that will help your new business. Our services will help you to position yourself in an increasingly competitive market and for an increasingly demanding public.
From the creation of your logo and corporate identity, to web development, marketing strategies, cloud services, security products and data analysis, IT support and more.
Our service consists of finding the solution that best suits your visual communication needs.
You can start by asking us for the design of your logo, corporate stationery, advertising material, such as posters, infographics, flyers, symbols and signage, brochures, etc. Even needing a website or an online store.
Because we have the knowledge to make not only a website or an online store, but one that works as it should and that has the necessary tools to take your business to a wider audience. We optimize each site to position faster in the most important Internet search engines. We are specialized in web design, creating clean, minimalist web pages focused on great UX web design.
Yes, we can register a domain in your name and provide you with a hosting service.