Lead generation is the process of attracting and converting strangers and prospects into someone who has shown interest in your company's products or services. This practice is crucial in digital marketing and can involve various strategies, such as content marketing, email marketing campaigns, social media advertising, and search engine optimization (SEO). The goal is to nurture these leads through the sales funnel until they become customers. Lead generation not only helps to increase the potential customer base but also allows companies to focus their efforts on high-quality contacts that are more likely to turn into sales.